The Best Researching Keywords
Hey guys. Welcome to Module 1 this module. Our expert will
cover researching keywords so get ready to take some notes on let some pride in. All right guys. So the first thing we're gonna do is keyword research because you can't optimize for anything without knowing what people are searching for the right. So if you're going to rank for anything online you've got to do keyword research. Have a very specific and deliberate plan for what keywords you're going to optimize for. Now the internet is pretty saturated these days. The good old days of optimizing for one main short keyword like organic gardening and getting Page One rankings are long gone and then the good old days that came after that was all you needed was one long-tail keyword and you could use that as your domain name. Well, that's long gone too. Google doesn't work that way anymore. So today keyword research needs to be more robust and it needs to focus on finding multiple long-tail keywords that you can optimize your site for. For example organic gardening on a small budget or best fertilizer for organic marketing. You know that kind of thing. So for our example today let's say you're creating a site where you sell robot vacuums. Either you sell them directly yourself or maybe you've just got one of those affiliate sites and you make a commission on them. When people read your content and click your links and go buy them somewhere else. So a great way to start looking for a different medium to long-tail keywords for robot vacuums is to literally go into Google dot com and type in the first words or the main words of your topics.
Let's do that let's do robot vacuum all right.
Now you have seen this a thousand times but I bet you didn't realize that this little dropdown of recommended searches here was an SEIU goldmine. Google generates this list here based on frequently related searches that are actually happening. So you get an idea of what search terms are trending. Now what we're gonna do is going to take some of these keywords and some similar spinoffs and we're gonna put them into Google's own keyword research tool which is a free resource inside of Google ads. All right. So we're going to come up here to our google ads keyword tool account and inside of our google ads keyword tool it's called the keyword planner tool. We're over here to get search volume and forecasts. And right here I've pulled sort of a Martha Stewart and I've already gotten my list of items right here in a documentary copy this and I'll paste them right here and we'll get started. So here's a bunch of data on these keywords. Keep in mind google ads keyword tool as an overall platform is primarily geared towards people buying paid ads. So there's a lot of information here that isn't super important to us now such as anticipated costs per click. That sort of thing. What we really want to know is how often people are actually searching for these on a monthly basis so we're gonna come up here and click on historical metrics. And as you can see in the second column here it tells us how many monthly searches this receives. Now it's a broad range it's kind of unfortunate. Google actually changed this a few years ago. It used to actually show you a pretty tight estimate. And nowadays they just sort of group them into broad ranges. So ten thousand two hundred thousand searches per month. One one thousand. Ten thousand. You know there's a 10 to 100 even there's 100 to 1000 so it's pretty broad which is kind of unfortunate. However, it does give you a good idea of how popular these search terms are and how likely you are to have people coming to your site. If you rank for these so, for the most part, these all have a lot of monthly searches. OK. I just. Rearranged it by average monthly
searches we can see certainly the top ones there and you might be tempted to say just go with the highest ones right. And you certainly could do that. But keep in mind you're competing with a lot of people here. You're not likely to rank for those very top ones very soon. So you won't optimize for some of the ones in the middle as well. OK now checking the stats for the keywords we came up with is not the only thing we can do here. Let's also compare to keyword ideas and here we're going to paste the list that we already used earlier or click get results. So here what's happening as Google is actually using its brain using its data to suggest similar keywords for us. So you can actually scroll through these and see a whole lot of medium to long-tail keywords that you may not have thought of as well as the average monthly searches for each one. You can research these a little bit further and see if there's one that you hadn't thought of. That's long very specific has a reasonable amount of monthly searches that you can optimize to increase your chances of ranking for this topic. And I do want to say this is not the only way to research keywords. There's a lot of tools out there that'll help your research even further. We'll be going over those in a leader module, for now, you've got the basics of keyword research. So now let's go over to how to actually put those keywords to use on your Web site. To get your website ranked for these keywords. I can do that in Module Two.
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